The headline in the online version of The Australian in size 72 font proudly announced that Opposition leader Tony Abbott has helped North Wagga residents in the flood clean up.
For his gallant effort Mr Abbott earns 48 font in the paragraph underneath:
OPPOSITION leader Tony Abbott has helped residents of North Wagga to clean up after the floods, as evacuees start to return to their homes.
Not much different to the headline, really.
But there endeth any more mention of the marvelous pillar of strength. Of the remaining 572 words of the article he fails another mention. The headline is built around his name. His exploits are repeated in the opening paragraph. But he’s not part of the story, so it seems. And shock, horror, there wasn’t even a photo of him!
So why mention him at all?
Oh, I get it. You want people to vote for him.