Today’s Australian provides an article by Paul Kelly.
As we have been discussing here at the Café, and I will quote Tom R:
I assume he is referring to the incessant ‘leadership challenge’ meme being pushed by the liberal parties media arm. I also like the way they have declared this as ‘Ms Gillard’s bungled reshuffle ‘, soon to be entered into the ltdnews lexicon along with ‘pink batts fiasco’, BER rort’, and ‘Carbon Tax’.
Own the news, own the history.
It seems that while some of the Liberal arm publicity techniques are quite transparent, as per Tom’s example that the recent reshuffle has likewise earned itself an adjective that being “bungled”. Also noted has been the continuous and unchallenged use of unnamed sources, or as Tom expressed it,
“It’s more like a cook book, with 101 different sauces”.
It is some sort of bizarre game of Chinese Whispers that the media indulge in. Not content with it’s imaginative and unsubstantiated use of adjectives to describe things non-bungled, things only minimally rorted the media then proceeds to build on it’s own invented rhetoric and to use these as the basis for interviews where Labor politicians must thereby have to prove that which was an invention in the first place. The ‘impending’ leadership challenge being a prime example.
But back to the Paul Kelly piece. Once again we are confronted with opinion dressed up as facts, that while there is a substantial amount of valid ‘opinion’ here, Kelly likewise relies the technique of the subliminal suggestion.
Here are some that I have picked out from Paul Kelly’s article:
– such a weakened government – this damaged Labor government – the shadow over her leadership is lengthening – her authority problem and the pervasive threat from Kevin Rudd – how long will the minority government last? Nobody knows – she seems stuck between the entrenched scepticism of the public and her own failures of judgment
The typical media strategy as observed is the headline, quite often in contradiction of the text. Then fill the first paragraph or 2 with unsubstantiated claims and lurking somewhere below one might find, if one is persistent enough…some substance.
So what has this to do with the title of this topic?
Its last resort is to demonise Tony Abbott sufficiently to make him unelectable.
Astounding. After spending so much time and so many adjectives on Julia Gillard, Paul Kelly then preempts an impending scare campaign to demonise Tony Abbott.
Paul Kelly, how prophetic of you when you have spent the first few paragraphs of your article using overblown rhetoric and rash generatisations***
***Ref: R W Jepson “The absurdity of forming generalisations from single or isolated instances..”.